Case Study Homework : Guardians of the Galaxy

The producer and director of the film was :
 
Kevin Feige (Producer)               James Gunn (Director)

The budget :
$170 Million

Main Stars:

Bradley Cooper

Zoe Saldana

Chris Pratt

Vin Diesel

Technology used in film making:
The main technology used was having the characters in specialised costumes in order to create the animated characters when editing.

Most characters in the film such as Groot was genetically modified , MPC was responsible for the genetically modified characters, they used a rocket shuffle in order to capture the genetically modified characters.


Marketing:

A synergy used in the marketing campaign was Lego , Lego worked along side Guardians of the Galaxy  to promote both themselves and the film.


A Typical way it was promoted was through a poster and trailer


The film was also marketed through a cast appearance on Jimmy Kimmel


Release Date : 
The film had a world wide premiere on the 21st of July 2013 however it was released in the UK on the 31st of July 2014

Guardians of the Galaxy is now available as a 3D and 2D film however it shall soon be released on Blu-Ray and DVD and also on sites such as Netflix.

The film was targeted at Marvel and comic book fans, also fans of the comic in 1969 furthermore it is also aimed towards teenage boys and young adults between the ages of 13 to 25.