Honey Trap Case Study

PRODUCTION

The director Rebecca Johnson based the independent film on a true story. She based the story in Brixton and in the production process she found a producer named Sarah Sulick who ntroduced her to two production companies : Fierce Production and Bright Picture

Honeytrap is an independed film therefore they had to find a way to fund the film , the had a budget of under £1 million and they were funded by online campagins and a generous donation from Walcot foundation.

Rebecca Johnson wanted to create an authentic feel to the film therefore she found her cast through street castings around Brixton (the setting of Honeytrap) and workshops and theaters around the area. She mainly did this to ensure the cast had something to do in their summer instead of doing other badly influenced things.

 Due to their low budget the technology used was not very advanced. They used ADR, Grading, Sound Design.

DISTRIBUTION

The film was distrubted by Anchoy Bay


The target audience of the film for Honeytrap is 15-25 year olds of both genders who can relate to the film . Also people who enjoy music in relation to the film.

Other films they have distributed are :
Top Girl
Black Sales

The film will be relased locally or nationwide as it is a independent film, it is said to be relased on the 17th of October in the UK and relased in independent cinemas and film festivals.

MARKETING

Honeytrap had Facebook pages, Twitter Pages and Tumblr Blogs dedicated to their film further more Urban music blogs and networking sites that involved knife crime also promted the film.
They posted a trailer on Youtube where is had over 6,000 views from the 10th of June to today

A sound track was made by Blake Music ,  A rapper named Skuillar created a sound track expecially for the film , this was the synergy for Honeytrap.

The film was premiered at the BFI film festival.
The film used techniques such as marketing it through social networking sites as this was an easy technique for the teenage audience. 

EXCHANGE 

The film has only been released at the BFI film festival on the 17th of October 2014, however it is due to be released nationwide in February 2015 in 2D format. 

Due to the film not being released yet it does not have a box office value.