Honeytrap Marketing

Marketing

Marketitng is to do with how your selling your product. As this is an independent film the writers and director had to crowd source in order to make enough money to make the film. The target they where aiming for was £75k and they made around £40k along with other websites in which they crowd sourced.

The film was elped funded by Indiegogo and the walcot foundation who gave a £20k grant to help make the film. This shows that the film was a temple film. A temple film is a film which is guarenteed to make lots of money even before it's release. These moies are usually Dependent films.

The original budget of the film was £1 million.

The film used the BFI to help them promote their film to futher target audiences as the film industry is well known. They also used social media/networking such as facebook, twitter, Youtube, etc.

Also they used the BFI to help promote their film because it is a film organisation in London which is well known. This helps to promote and further spread the movie by promoting the film through festivals and the film industry.