List the different marketing tools that have been used to promote the film to different audiences:
Social media, BBC interviews, trailers and posters.
How has the 'social inclusion' aspect of the film helped to promote and market it to audiences?
Raising awareness, changing the lives of 30 young people from Brixton.
Why would this film appeal to a National audience?
It has a British cast and it's a different style of film to major blockbusters.
Are there any examples of synergy with other products/merchandise?
Bucks Music Production produced the soundtrack for the film.
What is the role of the BFI London Film Festival in promoting the film and the film-maker?
The film is screened early so critics can review the movie before it is officially released.
What are examples of technological convergence can you find relating to the film's production, marketing, distribution and exhibition?
They used crowd funding to get money, then they marketed the movie online.
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